We Are The In Crowd get sweet revenge in their new video.
Note to self: Do not get on Tay Jardine's bad side. The We Are The In Crowd singer is not screwing around in the video for "The Best Thing (That Never Happened)." Either that, or she is screwing around, which is almost worse.
The video is the first single off their second full-length, Weird Kids (out in February on Hopeless Records), and if it's any indication, things are about to get a lot more intense for the Poughkeepsie, N.Y., five-piece.
Watch We Are The In Crowd's "The Best Thing (That Never Happened)" video after the jump.
The video, directed by Mark Staubach (who's also helmed clips for Lupe Fiasco and Travie McCoy), opens with a muscle car doing superfluous donuts in the desert. Oh great, a random car commercial, you might be thinking. But the plot thickens! Turns out -- as we might've guessed from the lyrics -- Jardine is prettyyyyy upset with a gentleman friend. So she does the natural thing: ties him up and locks him in the trunk. As you do.
"This was definitely one of the busiest I've been on a video set," Jardine said in a press release. "I don't remember taking more than a five-minute break in between anything. I had a blast though! I even got to drive that stunt car (which obviously I had help with on the really crazy moves done by a stunt driver). It was still really exciting."
"When we first read the treatment for this video, we immediately took it on," Jardine continued. "The fact that the location takes place in a desert was really appealing to us, too."
But once the video wrapped, the band got a little, shall we say, LOST: "We were the ones to get stuck and stranded in the desert for hours until we finally got through to 911. Hopefully the cops really believe we were shooting a video now. I will never forget that day!" #Ugh. Glad they're OK!
As you might also notice from "The Best Thing," the video's sharp, revenge-driven plot coincides with the song's heightened aggression. The band's pop tunefulness still bursts through, but it's propelled by a strident riffing and explosive drum attack that sets the song apart from some of the lighter arrangements on Best Intentions.
"I wont settle, settle, settle, you ain't never gonna hold me down," Jardine sings. We believe her.
Photo credit: Hopeless Records