Listen to a 30-second snippet of Justin Bieber's "Heartbreaker" in his "The Key" fragrance ad.
Have we been chomping at the bit to hear the full version of Justin Bieber's "Heartbreaker"? YEP. Are we curious to know how this jam will, in Scooter Braun's words, "end the critics' witch hunt"? UH-HUH. Have we been STRAIGHT DYING to listen to the song with the Kanye West-inspired cover art? YEP! Is all that happening today? KIND OF... Well, at least we get to hear a 30-second preview of "Heartbreaker" via Justin's ad for his new fragrance, "The Key."
Listen to a preview of Justin Bieber's "Heartbreaker" after the jump.
As opposed to the brightly polished pop vibes of records like "All Around The World," "Heartbreaker" opts for a more classic R&B approach (perhaps a hat tip to Usher?), lead by a lush, yet simple melody that falls over a sparse track. Or, in other words, if you ever REALLY wanted to hear Justin's falsetto, this is the track for you. Lyrically, all we get to hear The Biebs sing is "heartbreaker, heartbreaker" a few times, but that's enough for us, for now.
Now on to "The Key"'s ad visuals, which are truly something to behold. A magically coiffed Justin (also, not shirtless!) roams the halls of a hotel, all the while inching closer to a hot babe sleeping in bed, presumably waiting for him to knock on the door and change her life forever.
Unfortch, there's no news on when "Heartbreaker" will officially drop, but judging by this expressive tweet, we don't think we're gonna have to wait too much longer. PS. "The Key" is available in department stores now!
Photo credit: kidrauhl