Kanye West broadcasted “New Slaves” all over the world on Friday, then performed it on “SNL” on Saturday.
When it comes to Kanye West, attention to detail is absolutely VITAL. Like, if you thought Kanye was serious about his giant coat collection, then you’d better believe that he’s 10x as serious when it comes to music. (I mean, dude announced he and Kim Kardashian were having a baby on New Year’s Eve! Dramatic entrances are clearly his forte.) Bearing that in mind, we really shouldn’t have been surprised when Kanye projected his brand-new song/video, “New Slaves,” from his forthcoming album, Yeezus, on 66 buildings across the world. Who thinks of this stuff?!
Watch Kanye West project “New Slaves” in New York, and watch him perform “New Slaves” and “Black Skinhead” on “SNL” after the jump.
Rather than going the conventional route of premiering his “New Slaves” video on YouTube or whatever, Yeezy opted for an event that would literally bring people together — kind of like a pop-up dance party. Except that “New Slaves” isn’t a dance jam, but rather a socio-political commentary on materialism and race. “My mama was raised in the era when/ Clean water was only served to the fairer skin/ Threw on clothes, you would’ve thought I had help/ But they wasn’t satisfied unless I picked the cotton myself,” he defiantly rhymes on the new song.
But keeping in mind that not everyone lives in towns with skyscrapers to project things on, Kanye also performed his new material on “Saturday Night Live.” Along with “New Slaves,” he premiered a never-before-heard song called “Black Skinhead,” which interpolates part of Marilyn Manson’s “The Beautiful People” (#Dark #InMyRoom). And to top all of that off, while ’Ye prepared for his dramatic set, which featured stark, primal, anti-consumerist visuals, his girlfriend (and soon-to-be baby mama) Kim Kardashian sent out a photo of his album, Yeezus, on Instagram. New album, new baby, and new never-before-done video premieres? We have no idea how Kanye’s gonna top all that in the months to come, but we do suspect it’ll be a busy summer for Kanye. Hope it’s not too “cruel,” though. (Had to say it!)
+ Watch Kanye West project his “New Slaves” video in New York (NSFW).
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