Jessie Ware dominates the club scene in her “Imagine It Was Us” video.
After watching London soul-pop songstress (and MTV Artist To Watch) Jessie Ware’s ultra-serene vibe in her “Devotion,” “Sweet Talk,” and “If You’re Never Going To Move” videos, it’s a real treat to see her loosen the bun and let her hair down (literally and figuratively) in “Imagine It Was Us,” one of two bonus songs from Jessie’s upcoming Devotion (out April 16 on Interscope).
Watch Jessie Ware’s “Imagine It Was Us” video after the jump.
Directed by Kate Moross, “Imagine It Was Us” takes Jessie out of the “If You’re Never Going To Move” garden and into the club — a darkened, sexy, disco ball-topped club, and also probably the same club Madonna visited in “Deeper and Deeper.” Dancing to a synth-lined, thumping track, Jessie shakes her groove thing in a crop top and a long, glamorous ball gown as a hoard of scantily clad club revelers undulate next to her (and sometimes with her). Jessie’s not quite the diva Madonna is (nor do we need her to be), but she does a beyond-satisfying job of transporting us back to the “Voguing” era. “Strike a pose” below.
Photo credit: Interscope