Get to know Swedish songstress Amanda Mair.
Fun fact: Sweden produces amazing pop music at, like, 20 times the rate we can do it here in the States. How do they do it? Nobody knows! But the reality is our domestic pop acts just can’t compete with the flawless likes of Robyn and Lykke Li, so y’all lessers should probably stop trying, ’K? ’K.
The latest Swedish export to catch our eye is 17-year-old wunderkind Amanda Mair, who is basically the amalgamation of all of our favorite things about lots of other really amazing pop acts (think Marina + The Diamonds mixed with Belle & Sebastian), yet somehow sounds like nobody else in the game. Raised on an island outside of Stockholm, Sweden, she was discovered by über-hip record label Labrador (who launched the careers of fellow Swedish pop geniuses such as The Sound of Arrows and and The Radio Dept.) when she was 15, who then hooked her up with producer Philip Ekström of the dream pop band The Mary Onettes. With him, she’s churned out several striking tracks, with startlingly mature and sophisticated lyrics and tight, instantaneous melodies; she’s garnering attention from outlets such as Nylon, Popjustice, and The Washington Post.
+ Read more about Amanda Mair after the jump.
“House” is a haunting piano ballad with piercingly vulnerable lyrics, and “Doubt” is a plinky happy-sad wisp of a song that gives us (as well as most bloggers) major Kate Bush vibes. But both of those tracks were fairly serious: Her wry, charming video for her latest single, “Sense,” shows off that she actually does have a lovely sense of humor, as evidenced by handmade signs she holds up throughout the clip, asking very important questions like, “Who is Kate Bush?” Oh, the spoils of being hyped! (Did we mention that she’s stunningly gorgeous? Think Sky Ferreira meets Fiona Apple. Not that we’re jealous.)
Her self-titled debut album is due out Feb. 15, with a physical release in Sweden and digital release globally via Labrador. Now, take a big sigh of relief, because you can finally stop blowing up whatever of-the-moment bleepy-bloop indie buzz girl is on the rise. Expect Amanda Mair’s star to rise astronomically — we’re pretty confident she’ll be 2012’s most-lauded indie pop darling.
+ Listen to Amanda Mair, and watch her video for latest single, “Sense,” below.