Outasight (born Richard Andrew) might not look like your typical Yonkers-born rapper (DMX, Jadakiss, Styles P), but a good song is a good song. His debut single, “Tonight Is The Night,” was not only featured in a national Pepsi commercial and broke the top 30 on the Billboard Pop Songs chart, but we also can’t stop playing it. That’s got to be worth something.
This week, we’re filling you in on Outasight’s creative process, what he thinks about performing live, and “Tonight Is The Night”’s party rockin’ video. When it comes to laying down tracks, Outasight isn’t exactly concerned about the result: “I don’t really think about making people dance. It first has to be about me being comfortable with the song, writing lyrics that are honest… and making sure it’s just who I am” — a great tip not only for writing music, but also for picking a new hair color. (Think about it.) Outasight also lets us in on where he’s “the most normal”: onstage. “[Performing live] feels right… I had the amazing opportunity… to perform in front of 20,000 people, and I think I could get used to that.”
’Sight also shared his thoughts on his hit “Tonight Is The Night,” explaining that the more people that hear your music, the more momentum it’s going to gain. “[The song] got new levels of exposure that I’ve never really had… Starting off with the Pepsi commercial and then having a chance to be introduced on a national platform like ’X Factor’… There’s just more people hearing it.” True, but they’re also liking it. That’s another key factor in the equation.
Outsight has released several mixtapes since 2007, but his debut studio album is due out in 2012.
+ Check out Outasight’s “Tonight Is The Night” video below, and catch tons of interviews and performances after the jump.
++ OUTASIGHT ON THE CREATIVE PROCESS
++ OUTASIGHT ON PERFORMING LIVE
++ OUTASIGHT ON “TONIGHT IS THE NIGHT”
++ OUTASIGHT ON THE “TONIGHT IS THE NIGHT” VIDEO
++ OUTASIGHT ON THE POPULARITY OF “TONIGHT IS THE NIGHT”
++ OUTASIGHT, “TONIGHT IS THE NIGHT (LIVE)”