In “Sing For Me,” the latest video off Yellowcard’s When You’re Through Thinking, Say Yes album, the Los Angeles-via-Jacksonville, Florida punk-pop quintet showcases their motivational and inspirational side. The group intersperses footage of the band with a cavalcade of motivational aphorisms and messages from those who have seemingly overcame difficult obstacles.
Directed by Robby Starbuck, who’s helmed videos for Smashing Pumpkins, Breathe Carolina and Metric among many others, “Sing For Me” features what appears to be non-actors holding affirming homemade signs like “Realizing I am beautiful the way God made me” and “My family and friends give me strength.”
It may seem cryptic until you learn the song’s backstory: “Sing For Me” was written from the perspective of singer Ryan Key’s terminally ill aunt Stephanie, who passed away earlier this year from brain cancer and was previously mentioned in “Rock Star Land” from 2001’s One for the Kids. The video features poignant goodbye messages from the band and others including “I miss my friend” and “I miss you #82” along with presumable survivors wearing T-shirts that say “It’s a miracle I’m alive.” The blunt message from Key: “F*** Cancer.”
+ Watch Yellowcard’s “Sing For Me” video.