Fans have been waiting to hear from former Bad Boy rapper Black Rob, who's been a little quiet since 2005'sThe Black Rob Report. The man behind "Whoa," one of 2000's most ubiquitous hits, left Bad Boy last year to sign with veteran independent hip-hop label Duck Down, and we've got the video premiere for "Celebration," the lead single off Rob's new album Game Tested, Streets Approved.
The 2011 equivalent of DJ Jazzy Jeff and Fresh Prince's "Summertime," "Celebration" recalls classic summer barbecues featuring a bounty of hamburgers, water guns, football tosses and bikinis. And guys doing push-ups. Lots of push ups. The video, shot earlier this month in Harlem's Thomas Jefferson Park, hits all the check marks for a summer jam.
As he told hip-hop site SOHH.com earlier this month, the rapper received the The A3-produced beat while in prison and recorded the track immediately after his release last year. "[The video's] a celebration," Duck Down co-CEO Dru Ha said in a behind-the-scenes video. "Black Rob came with the treatment and the concept. He wanted to do a regular barbecue and we stopped traffic on the FDR [highway]. We didn't reinvent the wheel, but we spun the wheel real good."
Game Tested, Streets Approved, the rapper's third album, is out today via Duck Down Music.
+ Watch Black Rob's "Celebration" video below.