And you thought Justin Bieber could only help keep your teeth sparkling? Oh, how wrong you were. Coal Cares, a new initiative spearheaded by the world's largest coal company, Peabody Energy, is providing inhalers to kids with asthma (but only kids who live within 200 miles of a coal plant, according to Gawker).
JKKKKK, you guys. It's a prank. We've been punk'd. It's all an elaborate prank staged by activist group Coal Is Killing Kids in response to Peabody Energy, the world's largest private coal company, which has touted the safety of coal (which is highly contentious and debatable). Again, Coal Cares doesn't exist and neither do Bieber inhalers.
But, really... when you stop to think about it, if a kid wanted to breathe right, why shouldn't he or she be able to do so in the swagger-iest way possible, with an inhaler modeled after The Biebs? Sure, the product -- which looks very real in the picture above (again, it is not) -- is merely meant to illustrate coal's relationship to health problems like asthma. Good cause, good message, well done all.
How Bieber feels about being used as a pawn in this political scheme, we are unsure, but we could understand if his swagginess and charm might leave fans slightly short of breath.