(Credit: Matt Harper/MTV News)
(Updated March 21, 6:30pm ET)
Upon connecting with the SXSW4Japan relief effort, curated by Rob Wu and Leigh Durst, Taylor Hanson rallied his band of brothers, and on March 19, in less than 24 hours, put together an impromptu musical telethon online to support the relief efforts in Japan. Hanson and their celebrity friends streamed live messages of support, performances and calls to action encouraging donations for Japan for 12 straight hours at SXSW4Japan.org.
Hanson's efforts helped bring in $10,000 to help survivors of the disasters in Japan. To date, the SXSW4Japan initiative has raised more than $103,000. (You can still donate at SXSW4Japan.org or by texting "Redcross" to 90999.)
We think it's phenomenal that the trio mobilized their musical network to help the struggling country regain its standing after a devastating 8.9 earthquake and tsunami. If we had Buzzworthy medals of honor to give Hanson, we would.
Hanson pulled in celebrity friends such as Charlie Mars (pictured above), Michael Stipe, The Boxer Rebellion, Bowling For Soup, Anna Nalick, An Horse, The Parlotones, Widespread Panic's John Hermann, and the Court Yard Hounds, to encourage viewers to donate to relief effort. All proceeds from the 12-hour telethon went directly to the American Red Cross, and featured songs will be sold as part of an upcoming benefit project. Go Hanson!