We HAVE To Say Something About Justin Bieber's Perfumed Dog Tags

(Credit: Etoile)

So, images of Justin Bieber's new My World collection of fragranced accessories have surfaced! And it turns out these solid perfume-stuffed dog tags come in pretty pretty princess hues of purple and pink. Not to be Captain Obvious, but isn't it just a little ironic that a necklace shaped like a dog tag, with its not-so-subtle references to military machismo and general badassery is totally negated by

A) Its association with boy wonder, Justin Bieber...


B.) Someone whose haircut boasts more replications than The Rachel (we're looking at you, Tom Brady)


C) AND, the fact that dog tags filled with a solid fragrance pretty much guarantees the wearer showcases all the rough edges of a mini clementine?

We just don't KNOW about this. An accessory inspired by genuine ones worn by our nation's men (and women!) who are busy fighting for the blanket of freedom under which we live doesn't have the same effect when it's the same exact shade as a marshmallow peep.

What do you think about Justin Bieber's dog tag fragrance? Buzzworthy readers? Salute it? Or should it drop and give you 30? Tell us in the comments.

In case you're jonesing for your own purple dog tag, the Justin Bieber My World collection debuts at select Walmart stores this month and retails for $10 each.