(Credit: Splash News)
Most people are familiar with Atlanta MC/singer B.o.B. via his incredibly catchy pop-rap fusion singles. Whether it's the plaintive "Airplanes" or the flirtatious "Nothin' On You," B.o.B. has made a name for himself by crafting incessantly melodic, unobtrusive chart-toppers.
This was not always the case. Earlier in B.o.B.'s career, when he was releasing mixtapes like the acclaimed Who The F--- Is B.o.B.?, he would drop tracks like "Generation Lost" and "Eastside Tales." They were detailed, funky, furious and socially conscious songs in the tradition of Atlanta forefathers Outkast and Goodie Mob.
So "The Watchers" is something of a return to his roots. And it comes with a video as incendiary as the song. Taken from his new mixtape, No Genre, "The Watchers" is an apocalyptic track with B.o.B. rapping about how "the end is close."
The video features crop circles, graphic war footage and some paranormal activity, painting a chilling portrait of the dark side of our modern world.
Check out B.o.B.'s video for "The Watchers" below. (WARNING: NSFW LYRICS AND IMAGERY)