New Video: Uffie, 'Difficult'

(Credit: Alain Jocard/AFP/Getty Images)

Uffie's new video for "Difficult," the latest from her debut album Sex Dreams And Denim Jeans, is a much less dreamy affair than her previous clip, for "ADD SUV."

With a bouncy, piano-driven melody and the incessant lyrical hook "Don't worry if I write rhymes, I write checks" (which is a lift from an old Diddy verse), "Difficult" is a super-catchy pop song, produced by French dance master SebastiAn.

Shot by French video directors AB/CD/CD, the video for "Difficult" is sorta like The Verve's clip for "Bittersweet Symphony," with Uffie quickly walking through the hallways of a Parisian school, slamming into people as she determinedly goes on her way. There's some "Inception"-style zero-gravity stuff going on and a whole lot of attitude.

Uffie's Sex Dreams And Denim Jeans is out now.

+ Watch Uffie's "Difficult" video.