Video Premiere: Dev, 'Booty Bounce'

(Credit: Dev)

If you were going to make a music video, one of the first things you might think about is what you would wear. I know it might sound superficial, but think about it. People will see you and judge you on your fashion because that is what people do. Plus, a video means you're forever frozen in time. Wearing JUST that. So ... what to wear, what to wear?

Electro-rap upstart Dev takes that question, and in her new video for "Booty Bounce," circles "all of the above." A little bit of editing trickery allows the Cali girl with a potty mouth and confident flow to wear pretty much every cool outfit in the world throughout the course of this hypnotic clip.

Directed by Ethan Lader, this fast-cutting video has a lot of swagger, as does Dev herself, who mixes an distant delivery with fierce, in-your-face lyrics, spit over the in-the-red electro beat of producers The Cataracs.

Check out the "Booty Bounce" video below. Dev is currently working on her debut album.