Video You Need To Know: Ke$ha, 'Take It Off'

In her new video, "Take It Off," Ke$ha covers familiar ground in a somewhat unfamiliar way. There's talk of drunk texting and water bottles full of whiskey, images of a debauchery and living life by the seat of her, no doubt, ripped pants. But "Take It Off" feels somehow darker, or maybe more gritty, than other Ke$ha anthems such as "Your Love Is My Drug" and "TiK ToK." And the Paul Hunter-directed video for the track only emphasizes those qualities.

Set in a desert motel (in the desert itself), this stomping dance track finds a bunch of stomping hipster vagabonds as the main characters in the video. While Ke$ha sings about a place that's "a hole in the wall, it's a dirty free-for-all."

This being a Ke$ha video, there's a lot of glam and glitter and people making out and generally having a dangerously good time. But combined with the slightly less poppy vibe of the song, you get a somewhat different feeling from the whole thing.

What do you think of Ke$ha's somewhat different direction? Watch "Take It Off" and let us know in the comments.