Mark Ronson’s new video, “Bang Bang Bang,” is pretty much the coolest thing we’ve seen this summer. There is so much going on, so many references, so much weirdness, so much ill imagery that it’s hard to wrap your head around it!
Directed by Warren Fu, the video starts out with fake commercial for a Nutella-looking spread called “Ronson.” Then we jump to a retro talk show where our Japanese host speaks French, and Ronson speaks Japanese. Sure!
The rest of the video is full of intentionally old-school special effects and references to “Star Wars,” “Tron,” anime, French New Wave films and basically everything else that has ever been cool.
Check out the video below. “Bang Bang Bang” is from Record Collection, Ronson’s third solo album, which is due out in September.