Enjoying hitting "play" over and over on Kid Cudi's new "Make Her Say" video, featuring Common and Kanye? (I'm in yr computer. Looking at yr history.) Yeah you are. Now watch Kid Cudi hold his own, with only the help of Lady Gaga on backup, a mic, and an Oriental rug -- which he employs every inch of -- and a rapt audience on the set of It's On With Alexa Chung. And because you're so committed, Cudi also throws in a little piece of "Day N' Nite" for good measure. That swagger is cranked up to 11.