At the height of his slow-cooking 50 Cent beef, Officer Ricky Rick Ross -- the new authority on high-end timepieces (NSFW) -- drops a white-suited wallop of a video with John Legend singing the money-dripping hook.
The Gil Green (Lil Wayne's "Lollipop," Akon's "Lonely," DJ Khaled's "So Hood")-directed video for "Magnificent" may not include any overt attacks on 50, but it certainly does support claims that Ross's life has only gotten better since the beef began.
For one thing, "Magnificent" looks like it cost about $100 million to make. It could definitely replace Scarface as the video in heavy rotation on all the Cribs flatscreens. Sounds like $100 million, too! The Deeper Than Rap single was produced by J.U.S.T.I.C.E. League, frequent Jeezy (and once Young Buck!) co-conspirators. Finally, John Legend really drives the message home when he croons that hook through clenched teeth.
Swimmin' in women/ Champagne sippin'/ Gold Emblem with 2 Ms in it/ This living is so magnificent/ Stop dreaming it/ I'm living it!
Here it is. Rick Ross The Boss's latest look at the good life. Bet on "Magnificent."