(Credit: Daniel Arnold)
When Kanye and Kid Cudi dropped their digitally tripped-out "Welcome To Heartbreak" video, they did it in a hurry because they knew Chairlift's "Evident Utensil" clip was coming. The Brooklyn '80s throwbacks implement the same bizarre pixelization techniques that Kanye did -- psychedelically melting one frame into another -- only, arguably, to greater effect.
When you watch "Welcome To Heartbreak," mesmerizing as it obviously is, you have to wonder, "Is this finished?" It's beautiful, but there's something about it that still looks rough. Chairlift's "Evident Utensil" looks like a slick finished product, blending oceans into blue skies and faces into forests, artistically altering reality.
The song itself is just as successful. A light and airy synth-pop pleasure, it rehashes the best sounds of the '80s without sounding like a rip-off. In fact, if you aren't well-versed in the world of New Order, you'd swear that these indie innovators had stumbled on a brand-new sound, all their own. As it is, Chairlift sounds wildly fresh. Watch their mind-melter of a video for "Evident Utensil" below and decide for yourself if it tops Kanye's "Welcome To Heartbreak."