Artist of the Week: The Bravery

A year after The Bravery trimmed out a more-than-respectable place for themselves on the musical landscape with their impossible-to-forget single "An Honest Mistake," they dropped their sophomore album, The Sun and the Moon -- a more grown-up, de-synthed, rocked-out response to their 2005 self-titled debut.

And not long after that, they returned to the studio to chase it with a follow-up album of reworked tracks. The new album's due out this spring, so start thinking classic-rock meets-power-pop with the histrionics of The Cure, the fist-pumpage of Bruce Springsteen and the arena balladeering of U2 laced throughout. It's a heroic effort on every level, culling from the band's own musical heroes and influences and showcasing their maturity into a band with staying power.

After selling out major musical festivals in the U.S. and U.K., playing in the deserts of Dubai, touring with the Smashing Pumpkins, Depeche Mode and U2, a few well-documented instances of public nudity, and achieving additional mainstream success when their track was played on a little-known show called Grey's Anatomy, The Bravery rang in 2008 with us in Times Square (thanks again, guys!), before hitting the road to headline a two-month tour (which is currently in the process of selling out) across the States.

But their new sound also inspired us to attempt to reinvent the band and help them break out of their serious-artist mold and reemerge with a sorta-glam-rock image. So we flew them out to L.A. and called on an old music biz friend to teach them how to properly trash a hotel room, score tacky groupies, and party like total rock stars… the way rock stars did in, like, 1986. Only with condoms. And the proof's in the pictures.

Watch them crank it to up 11 and run through an obstacle course of rock clichés all week in their Artist of the Week on-air video spots.


You don't even wanna know where this chick's been.


You don't even wanna know where those condoms have been.


So. Much. Leather.


Imported rug: very "Unplugged."


Michael Zakarin and Dirt read these guitars their last rites before smashing them into pieces.