What do you do when you're a struggling model and no one will recognize your, um, talent? You create your own ad and get it published. Only this mysterious guy posed half-naked next to a Gucci cologne bottle, called the Swiss weekly SonntagsZeitung, and passed it off as a real Gucci ad, and had them bill the fashion house for $50,000! Hey, if the modeling thing doesn't work out, acting might.
Read the news story here.