Halloween just got a whole lot more inclusive, and it's utterly spooktacular: This year, the Disney Store's 2015 Halloween costume collection features a ton of adorable costumes, and none of them are being marketed as "boys'" or "girls," just "kids.'"
This year's theme, entitled "I Am Awesome," marks a major shift for the store, which had traditionally separated costumes by gender on their site.
The change isn't just reflected in the gender neutral language -- it's also ingrained in the site's functionality. As People noted, "Even clicking on 'Halloween Costumes' under the 'Girls' and 'Boys' headers on the main page takes you to a general 'Costumes for Kids' page, where Cinderella costumes can be found on the same page as Thor costumes."
The Disney Store joins Target as corporate entities who've joined in on the movement to ditch gendered marketing. In August, Target announced it would be "Phas[ing] out gender-based signage" in its stores.
We're glad such a big store realizes that anyone can be a Disney Princess or Buzz Lightyear. It's all good.