Aw, here it goes! The Splat is here. Well, almost.
Today (Sept. 24) Nickelodeon officially announced The Splat, a new multiscreen destination for all of your beloved '90s Nick programs. Fans of "Kenan & Kel," "Hey Arnold!," "Legends of the Hidden Temple" and more will be able to watch their favorite shows on TeenNick, starting Oct. 5. And then they'll be able to freak out and share their feelings with other '90s kids on TheSplat.com.
Oh. My. God. This is not a drill. We repeat: this is NOT a drill.
As a throwback to '90s Nick, The Splat's TV lineup will also feature weekly themes and monthly programming stunts -- like the return of Nick or Treat, Super Toy Run and U-Pick -- and some iconic Nickelodeon faces, like the Doo Wop Dinosaurs, Opera Lady and Stick Stickly (!!) in their original form. And it's all because of you! Yes, YOU.
"We just listened to the audience," Keith Dawkins, senior vice president of Nicktoons, TeenNick and Nick Jr., told MTV News. "This initiative has felt so fresh and exciting because the audience has asked for it. They were '90s kids who grew up on this content -- and they want it back. They've also spoken about how they want it, which is on every platform. They want it on TV. They want it on social media. They want a site that's aggregated for them. So we spent a lot of time with those initiatives [in mind], asking them, what are the shows that you want, and how do you want it delivered?"
TeenNick will kick off its daily eight-hour rotating TV lineup (starting at 10 p.m. ET) with "First Time for Everything" week. The Splat will air the first two episodes of fan-favorite animated and live-action series and game shows, including "All That," "Angry Beavers," "Are You Afraid of the Dark?," "CatDog," "Clarissa Explains It All," "Hey Arnold!," "Hey Dude," "Kenan & Kel," "Ren & Stimpy," "Legends of the Hidden Temple," "Rocko's Modern Life," "Rugrats," "Salute Your Shorts" and "The Wild Thornberrys" -- with even more series rolling out throughout the year.
We need a paper bag or something because we're seriously about to faint from all of this excitement.
In creating The Splat, TeenNick enlisted the help of their current millennial employees, a group they dubbed "The Splat Pack." You can thank them for the return for the Doo Wop Dinosaurs.
"We have a bunch of millennials working here, so we created an internal think tank, so to speak, and we put some of this stuff, and these ideas, before them," Hawkins said. "They are the audience. They really remember this stuff. So they were able to help us make these choices of what shows to bring back, what promos and interstitials to bring back."
With '90s nostalgia at an all-time high, The Splat is also looking for new ways to excite viewers. Given Kenan Thompson and Kel Mitchell's recent "Good Burger" reunion on "The Tonight Show," fans can mostly likely expect similar reunions on The Splat. (Hawkins confirmed that the cast of "All That" will reunite at New York Comic Con in October.)
"The audience will dictate how we roll this out. We have a lot of surprises planned for this initiative," Dawkins added, declining to comment further on those surprises. "But the audience will also help up navigate through the different ways that we continue to deliver this content."
Dawkins and his team will be looking at social interactions across The Splat's seven social media channels, as well as ratings and online conversations to determine where The Splat can go from here. "I know for a fact that there's a lot of ideas we can get from the audience," he said, "Because we've already gotten a truckload of ideas from them. If they want something, they'll tell us."
As for the idea of reviving old Nickelodeon properties (à la "Fuller House" on Netflix), the idea is not off the table. In fact, The Splat will serve as an initial "testing ground" for the network.
"It's a great experiment, not just for which shows to deliver or what interstitials or short-form content to dole out to the audience, but also what kind of people want to play in the space with us. This '90s social activation for us, via The Splat, has created a lot of conversations with a lot of different types of people."
In addition to The Splat's daily TV block, interactive website and social media channels, the initiative will also launch a fully-integrated emoji keyboard featuring emojis, stickers and GIFs.
Here are The Splat's programming highlights for October:
First Time for Everything (week of Oct. 5) -- first two episodes of fan-favorite animated and live-action series and game shows.
Rugrats Reptar Takeover (week of Oct. 12) -- best of Rugrats episodes featuring Reptar.
Hey Arnold! Live from the Stoop (week of Oct. 19) -- Stoop Kid-centric episodes.
Nick or Treat (week of Oct. 26) -- call-in event where lucky callers get 40 seconds to choose from six doors, collecting tricks and treats along the way, plus scary and spooky themed animation episodes.