Doritos just for real announced the launch of DORITOS RAINBOWS. Which are rainbow-colored Doritos. That come in a bright white, rainbow-bedazzled bag. Have you ever seen anything more beautiful in all of your life?

It's hard to believe this could get any better, but it does: the limited-edition, nacho-cheesey rainbow chips are inspired by the Pride flag, and you can only get a bag of Doritos Rainbows by donating a minimum of $10 to the It Gets Better project.

The It Gets Better Project launched in 2010 when writer/activist Dan Savage made a YouTube video with his partner in hopes of inspiring LGBT youth were going through tough times as a result of bullying or trouble with their families after coming out. Five years later, the It Gets Better Project has turned into a worldwide movement -- than 60,000 people -- including tons of celebrities and politicians -- have submitted It Gets Better Videos that have been viewed more than 60 million times.

Doritos isn't the only major brand showing their support for LGBT equality these days -- Tide recently put out a hilarious commercial poking fun at haters like Kim Davis, and Lush announced earlier this week that they sold enough of their gorgeously sparkly #GayIsOK bars of "Love Soap" to donate $425,000 to LGBT right organizations around the world.

Nothing's more delicious than equality -- but rainbow Doritos are probably a close second.