Great Big World

A Great Big World's 'Hold Each Other' Video Douses The World With Color

The duo tell MTV News why they chose the lyrics to this song.

It’s hard not to be mesmerized by A Great Big World -- and not just in reference to the duo’s emotionally gripping ballads. The “Hold Each Other” video, released Wednesday (Sept. 16), reels in its fans in full slow-mo, combined with color-isolation that draws intense focus to the two singing their hearts away.

But the track that started as a standard pop love song -- men singing about women -- became much more than that to the duo and fans alike.

“All the choruses were ‘something happens when I hold her,’ and we both agreed that I couldn’t sing that honestly,” Chad King told MTV News. “So, we were like ‘well why don’t you say him?’ That’s sort of when Ian knew and I knew like we had to go this route."

“Hold Each Other” is crucial in the movement for pop artists to become more romantically explicit when narrating their feelings in same-sex relationships. While great progress has been made in the industry toward sexual honesty, we still see a great deal of ambiguity, even from artists like Adam Lambert who are fairly comfortable in their own shoes.

King is trying to take that next leap.

"There have been articles that say that 'Hold Each Other' is my coming out song, but I’ve been out for, like, 5 years,” the singer says. “Now I’m as out as I can be with this song.”

The video concludes with full color -- in contrast to its black and white beginning -- which comes as no surprise, given the group's journey to understanding. With any luck, the Grammy-winning duo will pass on its clarity to its vast audience as well, among others.

Watch the full “Hold Each Other” video below.