The vid features Rod Stewart and Miguel, who are also featured on the single and it breaks down the effects of fame and fortune. Watch how the tale, which is actually billed as a "Hip-Hop Hollywood Story," unfolds:
The video opens with this mysterious scene.Apple Music
Immediately, we have a ton of questions. Is this guy dead? Who is he? What happened here?
Then we see it kind of, sort of, maybe looks like Rocky.Apple Music
Well, that would be a larger and older version of Rocky, of course. And sure enough, as the video progresses, we see that this is Pretty Flacko. How did he get to look like this?
Rod Stewart shows up out of nowhere.Apple Music
He is featured on the song, so that makes sense. In the video, he's on the phone with the older, larger Rocky. What are they talking about? It's hard to tell. But A$AP doesn't look too good. He does, however, look very rich.
Then we see Rocky getting...surgery?!Apple Music
From here, we realize the video is basically going backwards. By the way, this image is accompanied by a pretty gruesome surgery scene. Beware if you're squeamish.
Oh, there's Miguel!Apple Music
Then, we see Rocky having fun with his friends. Again, this shows us that the clip is moving in reverse. He looks youthful and full of life.
Was it all a dream?Apple Music
The video's ending - with Rocky smiling - is the opposite of the opening scene. Is he dreaming? Or is this video going backwards, analyzing the temptations of fame and fortune along the way? The "Hip-Hop Hollywood Story" leaves questions to be answered and mysteries to be examined by the viewer.
Here's The Full Video:
What do you think after watching the video? What does it all represent? Let us know in the comments.