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Kendall Jenner's Newest Estée Lauder Ad Features Some Mind-Bending Maneuvers

We're seeing red over Kendall's newest lipstick ad.

Variety is clearly the spice of life when it comes to Kendall Jenner's ravishing run as the face of Estée Lauder, because each and every one of her campaign ads for the cosmetics house this year has been divinely distinct from all the rest.

First, there was that monochromatic mascara plug that had us all batting our eyes. Then came that colorful and splashy collab video for Courrèges. Third was her run as an ooh la la lady in red for Modern Muse Le Rouge, followed by her camera-breaking leather dress shoot with her pro-selfie wink for the brand's Pure Color Envy Liquid Lip Potion. All different and yet all similarly striking.

So, it's no surprise that Kendall's newest vid for Modern Muse -- which she shared on Instagram with the promise that there are more still to come this week via Vogue Magazine -- offers up an all-new Kendall Jenner aesthetic with the same sense of romantic whimsy as the rest.

In the new snippet, Kendall's seen traipsing down a quiet sidewalk as she re-accessorizes backwards before our very eyes and then leaps onto the hood of a taxi without looking. Daring indeed.

As Vogue explained via caption, the concept here is that "A modern muse doesn’t need to worry about catching a chill—she can summon a coat and scarf as bold as her patent red lipstick right out of thin air." How about that for a useful party trick?

Obviously, this was all accomplished by reversing the footage from the shoot as she shed the extra style items -- but that kinda makes it even more impressive because that means she had to do all that street-side strutting about-face. In heels. With eyes forward at all times. All the while keeping her runway-ready posture intact.