Target Will Soon Be Leading The Corporate Charge On Smashing Gender Norms

Out with the old ways of doing business.

If you ever experienced moments of frustration as a kid because you felt your options for toys and clothes were limited based on your gender, Target's most recent company-wide change is a win for you. And honestly, it's a win for everyone.

The discount store announced Friday (Aug. 7) it would soon be phasing out signs for gender-specific items like toys and bedding. That means you'll no longer see blue, pink, yellow or green paper on the toy-aisle shelves indicating which items are for boys and which are for girls. Yep, that means boys, too, can play with GoldieBlox and not have to feel like they're choosing the "incorrect" toy option based on the store's organization signage. So that's cool.

You'll also no longer see "suggestion" markers in the bedding area designed to help shoppers more quickly locate which sets of sheets are OK for your daughter (but not your son, because he clearly wouldn't want Disney princesses on his bed). Or whatever that logic was.

The change comes as a result of customer feedback "over the past year" that prompted the company to re-evaluate its practices on a store-wide level.

"We heard you, and we agree," the statement read. "Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance. For example, in the kids’ Bedding area, signs will no longer feature suggestions for boys or girls, just kids. In the Toys aisles, we’ll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves."

We should start to see these signs disappear within "the next few months." It's about time.