PSA for all those who didn't know: Cara Delevingne is the supreme queen of sarcasm. Need proof? When local news crew asked her if she had read the book "Paper Towns," which inspired the movie she was starring in, she clapped back with some pretty classic Cara humor. "I never read the book or the script actually, I kind of winged it," she told them.
So maybe not everyone gets her humor, but science says that maybe it's because they're just not creative. New research from the Harvard Business School, Columbia Business School and INSEAD Business School says that whether you're expressing or receiving it, sarcasm makes your brain think more abstractly.
According to the Harvard Gazette, "In a series of studies, participants were randomly assigned to conditions labeled sarcastic, sincere or neutral. As part of a simulated conversation task, they then expressed something sarcastic or sincere, received a sarcastic or sincere reply, or had a neutral exchange."
"Those in the sarcasm conditions subsequently performed better on creativity tasks than those in the sincere conditions or the control condition" Adam Galinsky, who helped lead the research, said. "This suggests that sarcasm has the potential to catalyze creativity in everyone."
Researchers said that they hope the study will challenge the notion that sarcasm is a rude, ineffective form of communication. "We hope our research will inspire organizations and communication coaches to take a renewed look at sarcasm," Francesca Gino, one of the leaders of the study, said. "By doing so, both the individuals involved in sarcastic conversations and the organizations they belong to would benefit creatively."
Lesson learned: If you want to be a creative virtuoso, listening to everything Cara Delevingne has ever said might be a good start.