Here we go again.
This time, it's #Goddess which was taken down because, as a spokesperson for the social media site told The Daily Dot, the phrase "was consistently being used to share content that violates our guidelines around nudity."
The rep added, "We’ve taken similar action on dozens of hashtags because they were being used to share inappropriate content. We’re working on a way to more quickly restore certain hashtags that have previously been blocked," though it is not clear at this time whether #Goddess will be among the restored search terms.
But many people think there is some serious significance to the removal of this particular word, especially since it is traditionally used in the context of female empowerment and praise.
Even on Instagram itself, #BringBackTheGoddess has been trending with user demands for the reinstatement of #Goddess.
"Why is the #goddess hashtag being banned? Weak men fear strong women... Goddesses are the strongest. Fight for the beauty that Goddesses bestow on this presently very ugly earth plane. We need Goddesses. Spread the word," wrote one user.
Indeed, the fervor surrounding the #Goddess ban today (Tuesday, July 28) is quite similar to the backlash the company had received over the removal of #Curvy earlier this month, and in response to that outcry of support for the term, the social network decided to restore search service to the phrase.
"We want people to be able to express themselves, and hashtags are a great way to do that," the site said in a statement at the time #Curvy was reopened for use. "At the same time, we have a responsibility to act when we see hashtags being used to spread inappropriate content to our community. In the case of #curvy, we don't like putting restrictions around a term that many people use in very positive ways, so we have decided to unblock the hashtag while taking steps to ensure that it's not used as a vehicle for bad content."
Should #Goddess fall under the same umbrella of restriction-free positivity?