It's been just over a week since Instagram banned the search term #curvy because, according to a spokesperson, "it was being used to share images and videos that violated Instagram’s community guidelines around nudity." As of yesterday afternoon, though, it was officially brought back, y'all!
The controversial hashtag blocking caused internet outrage as women felt it was unfair to keep terms like #thin, #skinny, #fat, #obese, and even #fatf*ck, yet using #curvy to describe their body type was suddenly deemed inappropriate. To fight this injustice, women began using #curvee and #bringcurvyback in its wake–and it totally worked.
Instagram's director of public policy Nicky Jackson Colaco told The Washington Post the tag was being overrun by pornography and that "Instagram removes several tags every day when analysis from the company's automated and human content filtering systems get reports from users that they've become a problem. And at some point last week, #curvy hit the tipping point." She added, "This wasn't curvy pornography, this was just irrelevant pornography."
After hearing the internet's plea to bring the hashtag back, the company listened. Colaco "understands how important the term is to the people who use to express a positive body image. So as Instagram moves to restore the hashtag, it's also taken the time to find new tools to help it better parse through the photos that its 300 million users post to the site every day."
Well done, ladies. Well. Done.