With nearly 1.5 million students in the U.S. experiencing relationship abuse every year, some teens may confuse dating violence as something that's normal. This is where “That’s Not Cool” comes in.
In partnership with Futures Without Violence, Meghan Reinks released her first video for a new campaign called “Relationship Goals vs. Relationship Fails," where the YouTube star acts out “Cool” and “Not Cool” situations with a pretend boyfriend.
Examples of healthy behavior include “when your boyfriend is super cute on date night” or “when he surprises you with you favorite things.” These contrast with red flags like “him telling you to work out more" or more alarmingly, “sending nonstop controlling texts” -- an indicator of an abusive or controlling relationship. These are things new daters might write off as signs of love when in reality, they could signal something much worse.
Other aspects of the campaign include a Tinder-esque online game called Cool Not Cool, which asks users to swipe left or right to indicate if certain behaviors are acceptable or not. The test is hosted on the the social platform Kik.
“Dating safely is something that is so incredibly important to me. I want to make sure everyone is being safe and comfortable in their lives," Rienks said.
If you or someone you know is dealing with an unhealthy relationship, visit loveisrespect or call the National Dating Abuse Helpline at 1-866-331-9474.
H/T The Daily Dot