This is The Balm's Nude 'Tude eyeshadow palette, which has become a favorite of beauty bloggers and beyond. But there's something off about it, particularly this packaging, which the brand calls the "Naughty" version:
Now, take a look at The Balm's Nude Dude eyeshadow palette:
As Buzzfeed points out, in one palette, "The women are sometimes labeled things like 'Stubborn' and 'Stand-Offish' while the men [in the Nude Dude Palette] are labeled 'Flawless' and 'Faithful.'"
It's not the palette's first run-in with controversy. In 2013, the company removed the name "Schitzo" from the Nude 'Tude palette, which it replaced with "Seductive."
The Balm has responded to Buzzfeed since the article was published, apologizing for what they seem to label as a misunderstanding.
But, as evidenced by these Twitter users, many questions still remain:
The eyeshadow names on the Nude 'Tude palette are starkly different from the ones found on competing companies' products. Tarte, for example, has the Empower Flower Amazonian Clay Collector's Palette, where the hues are named after things that highlight a person's positive qualities like "charitable," "energetic" and "compassionate."
Makeup shouldn't bring someone down -- it's meant to enhance, empower and inspire everyone who chooses to rock it.