When Skrillex and Diplo gave fans pens and paint and said, "Here, draw on Justin Bieber's face," they may have been asking for a disaster. Were they going to give him a unibrow? A handlebar mustache? Worse? For some, it might've been hard to resist to making Justin into a fool, but that's the whole risk the DJ duo took when they created the interactive idea for the Jack Ü video for "Where Are U Now." Making Justin Bieber vulnerable reflects the whole point of the song.
"Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create," Skrillex and Diplo wrote in a statement. "We all do this for you, respect that you put us here and it's Ü that made the video."
In the clip, we see fans coming in and out of a gallery plastered with photos of Bieber as they graffiti the pics. The invitation opened Bieber to potential love, hate, laughs and whatever else might've been directed his way. During a very public on-again-off-again relationship with Selena Gomez last year, his life was used as entertainment for the masses, while he and Gomez were struggling inside. The video portrays his internal pain with soft lighting and close-shots, but also displays him as an "object," like Jack U said, switching to a time-lapse speed while people use him as a canvas for however they want to paint him as.
Justin Bieber first performed the song with Jack Ü at Ultra Music Festival in Miami in March. He was seen bopping around stage with his new friends, seemingly having a good time. This video shows a different side of the singer -- no raving or false confidence, just raw Bieber.
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