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Women Are Conquering Makeup Shamers With One Powerful Hashtag

#ThePowerOfMakeup proves you're beautiful without or without the mascara.

By Brittney McKenna

YouTube beauty vlogger NikkieTutorials perfectly shut down makeup-shamers with her brave "The Power of MAKEUP!" video last month. In the vid, she does up half of her face and leaves the other half bare 'n' beautiful.

"I feel like lately makeup shaming has become a thing," Nikkie wrote in the video's description. "It's as if putting makeup on to have fun is a shame. Therefore, I thought it would be cool to show you the power of makeup. A transformation. Because makeup... is FUN!"

Now tons of women are following her footsteps and recreating her half-done look under the hashtag #ThePowerOfMakeup. They're putting to rest the misconceptions that women only wear makeup to impress men or to mask insecurities about their appearances. Just as women shouldn't be held to unrealistic beauty standards, they also shouldn't be shamed for making their own decision about what goes on their faces. After all, what's more fun than a little red lipstick?

Check out the powerful results below:

See more #ThePowerOfMakeup inspiration on Instagram.