There are advertisements everywhere you turn in New York City: subways, on billboards and pretty much any other space an ad could fit. Some of these ads feature images that reinforce unhealthy body image and the perception of women as objects -- and it's an issue that's not just endemic to New York. Thankfully, some women are taking the issue into their own hands -- one sticker at a time.
"It's not that [the ads] annoy us or that they offend us or insult us," Adrielle said, "they actually are contributing to women's oppression in a lot of different ways."
She explained how the counter-advertising was created to call out sexism women face in their everyday lives, such as body-shaming and street harassment.
"It's hard to ignore [the advertisements] when you're sitting on the subway and a guy is like, 'Hey, baby, what's up?' and then you see these pseudo-naked women for the plastic surgery ads and you're like, 'Okay, this has to be connected,' " she said. "But then you realize the ads are contributing to how men treat you all the time, especially in New York because it's such a pervasive part of your life. You see these ads every single day in your face on the subway, on the street; it's kind of ridiculous."
Adrielle also elaborated on how the goal of the movement isn't to shame the models on the advertisements -- it's to address a deeper exploitation of women's bodies. "I have a friend who's a model who said, 'Oh, I want some stickers to put up in Chicago," Adrielle shared. "And then she was like, 'Oh no -- what if people put a sticker on me?' And that also got us thinking -- we're not blaming the models."
"We're not blaming any of the women that are on these advertisements. We're blaming the men who harass us as a product of the climate and we're also even more broadly we're blaming the people that make the ads that literally profit with money from women and exploiting our bodies," she said.
Adrielle added that the response to the movement has, overall, been extremely positive, but the battle against a sexist climate is far from over. "I can't believe we're still fighting this," she said, "I can't believe that we're still doing it."