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Little Mix Announce The Name Of Their First Fragrance With A Whole Lot Of Glitter

There comes a time in every pop star's life when albums, tours, and music videos are no longer enough—the next step is a fragrance. That time is now for Little Mix. While the group announced a perfume was on its way in January, today they—finally!—revealed its name.


The fragrance will be called Gold Magic, which is, no doubt, a nod to their recent single "Black Magic."

Just like in their The Craft-inspired video for "Black Magic," Little Mix achieved the same ~magical~ effect in the unveiling of their perfume title thanks to a whole lot of gold glitter. What exactly the perfume will smell like or will be packaged in is still a mystery, but based on this announcement alone, they're in good shape.

*Presses play over and over again*.

In case you weren't 100% convinced of LM's superior glitter bombing powers, behold this clip of Perrie Edwards on set. Totally mesmerizing, right??

All of this glitter begs the question, will the fragrance be sparkly? We'll keep you in the loop about any updates—until then, though, we'll be watching gold glitter flutter in the wind.