If there's one thing we can't get enough of, it's seeing our favorite dudes front fashion brands. I mean, hi, it's another excuse to stare at them all decked out in couture pieces–or basically no clothes at all–with a smoldering look captured by the best photographers in the biz. Lucky for us, Diesel just unveiled the new face of its Only The Brave fragrance, and it's Hunger Games bb, Liam Hemsworth.
In the black and white shot, he perches on a fire escape in a motorcycle jacket, cuffed jeans and boots in a total IDGAF pose, which makes sense considering the brand's reason for tapping Liam for this campaign. “The brave one is characterized by his strength, his determination and most of all his ability to live life bravely on his own terms,” Diesel’s Creative Director Andrea Rosso said in a statement. “I think that Liam embodies these qualities, I am happy to have him representing Only the Brave.”
Diesel says this is just a preview of what's to come, and "the big reveal" will happen this summer. We're not entirely sure what that means, but if it involves more Liam in our lives, then we are totally on board.