The burgeoning music streaming service announced on Friday (May 8) that it will live stream audio from Prince's Mother’s Day Rally 4 Peace benefit concert in Baltimore, and has committed to matching the charitable donations from fans and supporters.
“TIDAL has the ability to create experiences that bring people together,” said Vania Schlogel, Senior Executive for TIDAL. “We are privileged to partner with Prince so that people everywhere can share in this moment for healing and unity to support Baltimore youth through the power of music. Our dream is to be able to provide a limitless platform for all artists.”
As if that weren’t enough, TIDAL is offering the live stream free to the public— that means you don’t have to sign up for the service— by logging onto the TIDAL site. Listeners will have an opportunity to click the “match funds” icon to support local Baltimore youth charities and The Baltimore Justice Fund.
“I am honored to join Prince in his mission to inspire through the uniting power of music and be able to offer a platform where this moment can be shared globally,” said Jay Z. “We invite all to experience the music and contribute in their own way to promote peace, tolerance and understanding. Our prayers go out to Freddie Gray's family and every family affected by brutality and senseless violence."
The Rally 4 Peace, which will also feature 3RDEYEGIRL, follows a month of unrest following the death of Freddie Gray and is meant to be a catalyst for pause and reflection in the aftermath of violence that erupted in the city.
Prince will likely perform the recently recorded protest song, “Baltimore,” his own artistic response to the civil unrest. Concertgoers are encouraged to wear something gray to the event as a symbolic message of shared humanity and love.