It was announced this morning that Theo James is the new face of Hugo Boss Fragrance, which is a fortunate thing, because he has an excellent face. If you're not familiar with the Divergent star yet, here's a brief rundown on why he's the perfect man for the job and, y'know, in general.

This is what he looks like.

This is what he looks like smiling, so.

He looks just as good in black and white, FYI.

Also dressed down.

Phew, he also looks just as good with a fuller beard.

He also is talented at posing with others.

And, most importantly, he knows the perfect pose for endorsing a product.

The ads will reportedly drop in September, which means we'll be seeing a lot more of this face everywhere, which, uhhhhhh, we're TOTALLY OK with.