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7 Reasons Theo James Is The Perfect New Face For Hugo Boss

It was announced this morning that Theo James is the new face of Hugo Boss Fragrance, which is a fortunate thing, because he has an excellent face. If you're not familiar with the Divergent star yet, here's a brief rundown on why he's the perfect man for the job and, y'know, in general.

  1. This is what he looks like.
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  2. This is what he looks like smiling, so.
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  3. He looks just as good in black and white, FYI.
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  4. Also dressed down.
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  5. Phew, he also looks just as good with a fuller beard.
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  6. He also is talented at posing with others.
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  7. And, most importantly, he knows the perfect pose for endorsing a product.
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The ads will reportedly drop in September, which means we'll be seeing a lot more of this face everywhere, which, uhhhhhh, we're TOTALLY OK with.