Someday, when our future kids ask us about the old days, we'll reminisce about the Chipotle struggle. To get a delicious burrito bowl, we either had to actually go to a Chipotle (and end up smelling like Chipotle) or hire some sketchy third party delivery service to bring it to our door.
Today's the day all that changes. Are you sitting down? You might want to sit down for this, because it's basically the best news ever. Chipotle is now offering delivery. Yep, that's right. The fast casual burrito empire just got faster.
The burrito franchise has partnered up with delivery service Postmates to bring orders to customers in over 50 cities -- listed on the Postmates website -- across the country. Unlike the gray market of Chipotle courier services, this is a totally legit way to get your Chipotle fix without ever leaving your apartment.
"There have been a lot of people that have been delivering Chipotle through various services over the years, and we’ve tried to in a lot of cases shut them down because we weren’t sure whether the quality was going to be sufficient or whether they were following our rules," Mark Crumpacker, Chipotle's chief marketing and development officer, said. "This is different because we have made an official deal with PostMates, and they have been delivering Chipotle for quite a while too."
Postmates CEO Bastian Lehmann told Re/code that the company has already delivered $500,000 worth of Chipotle orders in this year's first quarter, before the official deal was in effect. Starbucks also announced a similar arrangement with Postmates last month, but their program won't roll out until later this year.
There's no word yet on definitive pricing or delivery fees -- Re/code reports that the current Postmates cost for a Chipotle burrito delivery is a whopping $20 -- but with Taco Bell also unveiling plans to offer delivery options later this year, we may be on the cusp of the Taco Delivery Wars.
If this is the case, this little taco joint with a taco cannon might come out victorious: