Are you annoyed that the superhero product market is so heavily skewed towards boys over girls? Wish you could buy your kid a shirt with Batgirl on it that's appropriate for her age? DC Entertainment, Warner Bros. Consumer Products and Mattel think they have a solution for your comic book lady-loving woes: "DC Super Hero Girls."
Starting in Fall 2015, teenaged versions of Wonder Woman, Batgirl, Supergirl, Katana, Bumblebee, Poison Ivy, and Harley Quinn will be featured in an all-new brand geared towards little girls from ages six to twelve. In addition to the obvious apparel line, there'll be TV specials, "strong, athletic" dolls and other toys, books, graphic novels, and even LEGO sets. Each character will also have their own storyline, in which they learn to harness their unique talents and discover what it means to be a teen hero.
DC Entertainment has also released some preliminary images of the characters, which a statement released to the press calls a "completely new artistic style and aesthetic." So far, we're getting a serious Disney Princess vibe.
“DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters," President of DC Entertainment Diane Nelson said in the press release. "I am so pleased that we are able to offer relatable and strong role models in a unique way, just for girls.”
It's pretty cool that DC is making an effort to change the perception of comic book heroes as a boys-only activity. What do you think?