It seemed to start after 50 hit Instagram last week to promote his new Effen Vodka brand. In his post, which went up last Monday, Fif thanked all those who supported the drink and threw a slight competitive jab at Diddy when he used the hashtag #noPuffyjuice.
Now, of course, Diddy promotes Ciroc vodka and French Montana is signed to Diddy's Bad Boy record label.
On Sunday, Montana answered back when he posted a screenshot of 50's 2005 GQ cover, where the G-Unit bruiser wore a half-buttoned dress shirt with the sleeves cut off. It doesn't appear that French was paying homage to the hip-hop veteran.
Fif -- who almost never back downs from a good back and forth -- then posted a picture of French and Diddy, where the two are laying down really close to each other, with the caption, "What in the #EFFENVODKA world is going on in this picture man. SOMETHINGS not right.#SMSAUDIO #FRIGO."
This isn't the first time Diddy and Fif have thrown shots at each other. Check this throwback MTV clip where Puff and Fif playful argue about the similarities between their "I Want to Work For Diddy" and "The Money and the Power" shows.