The tide is about to shift, and music history is about to be made.
At least, that's according to some of your favorite artists.
At the strike of midnight of Monday morning (Mar. 30), everyone from Beyoncé and Kanye West to Rihanna and Nicki Minaj to Calvin Harris and Usher changed their Twitter avatars to a blank aqua blue, and posted about "#TIDALforALL."
"The Tides They Are-A Changing" #TIDALforALL— Mr. Carter (@S_C_) March 30, 2015
According to a press release, Hov is set to make an announcement about the service today at 5 p.m. It will be streamed live online.
Jay's wife, Beyonce, who hasn't tweeted since 2013, changed her avatar.
Some other big names did that, plus more.
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL— KANYE WEST (@kanyewest) March 30, 2015
Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL— NICKI MINAJ (@NICKIMINAJ) March 30, 2015
It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL— Usher Raymond IV (@Usher) March 30, 2015
Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL— Madonna (@Madonna) March 30, 2015
TechCrunch is reporting that one of the announcements at the event may be that Tidal has worked out a deal where, for certain releases, they have access to streams before competitors like Spotify and Beats Music.