Fifth Harmony is proving how sexy girl power can be in their new “Worth It” video. The ladies take a reverse “Fifty Shades of Grey” approach as they all take control from a man in the workplace and in their day-to-day lives -- ranging from Camila making her guy hold her golf clubs to Dinah literally pushing around a Christian Grey-looking assistant with her heels.
Kids' Choice Awards
The surprisingly sexy video premiered during the 2015 Kids' Choice Awards -- during which the ladies took home Favorite New Artist -- and features Kid Ink rapping off to the side as 5H dances in front of a massive stock market ticker. Scrolling across it are phrases like “glass ceiling” and “feminism is sexy” to drive the feminist message home.
When MTV News caught up with Fifth Harmony at the Tampa, Florida, stop on their Reflection Tour earlier this month, Camila revealed how they fan-sourced the messages scrolling across the ticker. “We also wanted to incorporate feminism and girl power and our fans, so we kind of did this Twitter thing where we... told them to send in tweets saying why they think feminism is sexy and why they think it's cool and why they think women empowerment is awesome," she said.
“We can also say that the gender roles were kind of swapped within the music video,” Normani added. "That's a point that we really wanted to make sure that stood out."
Check out the video above and let us know in the comments below: What do you think of 5H's girl-powered message?