While we've already discussed Kim Kardashian's rather unexpected Adweek cover, the reason she's in the magazine is clear—to talk about Kim Kardashian: Hollywood, her wildly popular game, which made over $74 million last year. One of the most important—and customizable—parts of the game is the wardrobe—there are tons of outfit choices, many of which come from actual looks Kim has worn IRL.
She explains, "The look of the game was really important to me. I must have pulled thousands of references of all the different ways that characters should have their hair, the outfits and the shoes." Also important? A quick turnaround time for updates.
Kim details the relationship she has with Glu Mobile—the game's developer—and reveals they're in frequent communication, which makes "updates in real time" easier. Kim shared this outfit update, for example, 8 days after she wore it—that is, like, insanely fast. It even includes her new haircut—Glu and Kim are a perfect team.
Attention to detail is also paramount, with Kim keeping an eye out to make sure things are as close to identical to reality as possible. She revealed that, "One time there was a strap wrong on one of the character's shoes—her feet weren't matching. I had to change the programming to fix that. It was important to me that everything is right."
Kim also revealed that she thinks adding new characters will help keep people interested in the game. Up next?
Kendall and Kylie! Their outfits—and hair!—are, of course, accurate, so you know Kim has been looking at pics of these two and deliberating over what they should look like.
Can we request an update? Um, North West, PLEASE!!!!