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This Is What It Was Like To Watch Kanye West's Adidas NYFW Show In Theaters

By Tannis Spencer

What’s the first thing you do when you receive an email confirmation to attend the live broadcast of Kanye West & Adidas Originals' NYFW debut of Yeezy Season 1? Scream? Check. Immediately blast Kanye’s greatest hits? Check. Throw on your flyest outfit and send up a prayer that this puts you one step closer to meeting Yeezus himself? Double check.

The email confirmation landed in my inbox at exactly 1:30 a.m. on Thursday morning from a KanyeWest.com email account, but I didn’t actually see the email until I awoke hours later. Immediately, I jumped from my bed and did the best “Who Gon' Stop Me” rendition I could muster up. #YeezySeasonApproaching

Guests were instructed to arrive at their designated cinemas with photo ID ready and the email serving as RSVP confirmation. The screening was set to start promptly at 4 p.m. with limited seating doled out on a first come, first serve basis. I was not in the mood to be ousted from a once-in-a-lifetime experience, so I took no chances with my commute. I arrived at the theatre with an hour to spare.

Guest check-in was simple, and I didn’t bring a plus one, so I was prepared to simply people-watch and take in the full DONDA experience. Upon checking my name off the guest list I was given a “ticket,” which was actually the vacuum-sealed anorak I had seen floating around Instagram and Twitter. My first thought: “Does this mean I’m officially a hypebeast?” YAAASSSSSS.

The crowd was what you might expect: very male, crisp sneakers at every glance, the occasional Pharrell-inspired hat, and LOTS of Kanye themed ensembles. Think: denim, Chelsea boots, and trench coats. This was the freshest looking group around for blocks, and it was clear who and what we all came here for.

Valerie Macon / Getty Images

We stood in line for about 45 minutes before doors opened. Once we finally got in there, the now-infamous Yeezy.Supply countdown was playing on the screen. The countdown finally hit zero at 4 p.m., and all talking suddenly stopped as the screen went white and a clip showing the Yeezy Boost began to play. It was a 15 second clip showing the breakdown of the new sneakers, and it looped for about half an hour. After the 20th loop or so, a Kanye/Adidas affiliate walked in to inform us that Adidas was having trouble with the broadcast across the country, and we would be getting started shortly.

After another 15 minutes or so, the screen finally switched to the fashion show. We got a glimpse of the madness backstage as all the models were getting ready. Then, we heard “Everybody freeze, we’re about to start. The guests are coming in!” The room went dark, and the only lights seen came from the illuminated seats where show attendees would be sitting. We caught glimpses of the star-studded front row with the likes of Beyonce, Kim Kardashian, Anna Wintour, and Jay Z. Even though, logically, I knew it was a screen, it really felt like we there with them. The show lasted only 15 minutes or so, and just like that it was over.

Some of us had waited almost two hours at this movie theater for a 15-minute show, and you know what? It was worth every single minute. This was about more than just the clothing or the shoes, it was the DONDA experience that I was most excited about. Yeezy season has begun.