That's the vision for Einhorn -- pronounced "unicorn" in English, thus the emphasis on the mystical creature -- a German startup that wants to create the world's first fair trade condoms. Oh, and these contraceptives will look sexy as hell, too.
Here's the deal. Einhorn founder Waldemar Zeiler and his business partner Philip Seifer are fed up with current condom companies' methods.
"Condoms are the ideal product for e-commerce,” Zeiler told The Huffington Post. “It’s a branch completely behind the times. The manufacturers are old men who probably don’t even have sex anymore and are miles away from us, the largest target group for their products.”
Their solution? Condoms that look cooler and are easier to purchase. More importantly, Einhorn wants every employee involved in the condom-making process to be fairly paid for their work. Sustainability -- preserving the earth's natural latex resources -- is a priority as well.
The startup has already raised over $80,000 for their product thanks to crowdfunding. Here are the exact problems they hope to solve:
Buying condoms is awkward.
Hoping no one sees what's in your basket as you wait in line at the drugstore, avoiding eye contact with the cashier -- you know the drill. Buying condoms is a necessary evil, but Einhorn wants to make the process wayyy less awk. Customers will be able to anonymously purchase Einhorn rubbers online.
Opening condoms isn't as easy as it could be.
Einhorn's condoms will be packaged in small bags similar to chips. I guess this'll make them easier to open, but hopefully they don't make the same obnoxious noise as normal chip bags do when you rip them apart.
Condoms are expensive.
Even though condoms cost only two to three cents to make, Slate reports that they cost an average of $1.12 each in the U.S. Einhorn wants your hard-earned cash to help out those who need it most, so they plan to reinvest 50% of their profits in nonprofit organizations.
No one knows where their condoms come from.
Most condoms are produced in Malaysia, the world's largest producer of rubbers. Zeiler and Seifer visited the country to learn more about the manufacturing process.
Here are images of the Malaysian condom factory that will produce Einhorn condoms.
The latex milk that comprises condoms comes from rubber plantations like the one pictured below.
Right now, condom companies can't even name the plantation that originally collected the latex for their product. Einhorn wants to change that.
"We can form a natural rubber cooperative in Malaysia, pay the farmers fairly, and together with a German university, establish sustainable natural rubber production in the region," Zeiler and Seifer said in a promotional video.
BTW, that's Wolfie, a "magical unicorn dog who is the counselor for [Einhorn's] soul." His full name is Wolfgang Amadeus, and judging from the pic below, he seems pretty into Einhorn rubbers.
Hey, if Wolfie likes 'em, they must be pretty cool. Help Einhorn make fair trade condoms a reality by donating to their crowdfunding campaign here.