"Fifty Shades Of Grey" has indirectly sparked sales of sex toys, lubricants and other bedroom accessories that previously were taboo before the book's pop culture breakthrough. So, naturally, author E.L. James wanted to get in on the surge, offering up cross-promotion for her brand. But now a "Fifty Shades" lube has been hit with claims of ineffectiveness and false advertising.
California woman Tania Warchol is suing the manufacturer of "Fifty Shades Of Grey" Come Alive: Pleasure Gel For Her, saying the product "did not deliver the purported benefits," according to The Hollywood Reporter.
The product description reads: "Heighten your pleasure with Come Alive, an intimate arousal gel from the Fifty Shades of Grey Official Sensual Care Collection. Experience enhanced orgasms and stimulation as every tingle, touch and vibration intensifies."
Warchol's complaint notes that "Plaintiff believed the Product has powerful aphrodisiac qualities and would increase her sexual pleasure as advertised." But after at least two uses, she was underwhelmed and decided to bring a class-action lawsuit against manufacturer Lovehoney.
THR reports that Warchol has sued "on behalf of everyone who has purchased the lubricant in the last four years," requesting that every purchase is refunded in addition to paying punitive damages. You might even say she hopes to enlighten buyers.
Metro UK reports that while James and the book are involved with the product, the movie is not tied in with the gel.