"Forgot to post this a while back... Let's start a new Twitter/Instagram trend: #NoMakeupMonday," Lovato captioned a new Instagram photo. "Why? Cause we deserve to show the world our beauty and our confidence!!! #NMM #NoMakeupMonday"
Makeup-free selfies are nothing new for the "Really Don't Care" singer, who frequently shares sweaty, just-totally-killed-it gym selfies with her loyal army of Lovatics.
The 22-year-old's proposed weekly hashtag is connected to her Devonne by Demi skincare line, a subscription to which supports: “recovery programs for young women through the Lovato Treatment Scholarship.”
Let those freckles fly, girlfriend. #NoMakeupMonday is a trend we can get behind.